Designing a mass market consumer brand. Elle is fashion brand and now they want to take out a perfume brand for teenagers and first jobbers.
BRAND NAME AND TAGLINE
10/10 is often used to say that something is perfect. It is easy to understand and relate by people of all age groups. According to numerology 10/10 symbolizes Completeness, potential and self-discovery/expression.
Tagline: Find your Trail, which means find your track/path
10/10 is a perfume brand launched by ELLE for all the young, beautiful, strong and high spirited women out there. Our collection has a perfume for every mood. Our perfumes are designed for young women who are unapologetically themselve. It comes in 3 different fragrances which are based on pinterest aesthetic – Soft Girl era, VSCO girl and Baddie . With every spray they can unleash their unique personality and express themselves fearlessly
The Primary logo is white. It will be mostly used on both primary and secondary packaging of the perfume.
As already mentioned 10/10 is often used to say that something is perfect, in numerology 10/10 means Completeness, potential and self-discovery/expression. “Find your trail” means find your track/path. The curve line is used instead of a straight line to depict a sense of femininity.
Gradients used for packaging – Gradient is a blend of 2 or more colors. I have used gradients to show a blend of femininity (with the use of pink color) and the other Pinterest aesthetics(Baby pink, orange and red)